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Strategic Marketing Specialist

Company: Avantor
Location: Bakersfield
Posted on: June 8, 2021

Job Description:

Job Summary

Want to work on the business side in a leading Life Science company? Would you feel comfortable in an autonomous role where you can use your digital and generalist "go to market" expertise? Ideally, you have a scientific background and love digital marketing or vice versa. Read on.

Avantor has long been the leading global, independent provider of product and service solutions to laboratory and production customers, enabling science for customers in the pharmaceutical, biotechnology, industrial, education, government, and healthcare industries.

We currently have a new and exciting opportunity for a Strategic Marketing Specialist to take responsibility for our world-class 'go to market' bundle in our LCMS and Chromatography portfolio, worldwide, on a full-time permanent basis.

You'll use a variety of tools and resources to drive web traffic to our Product Detail Page and help sales specialists to create sales opportunities. You'll also coach and develop our internal portfolio and commercial teams on marketing strategies, ultimately resulting in an increase in sales.

Working hours: Monday-Friday, permanent home working. Occasional traveling. Can be based anywhere in Europe or USA.

What you'll do on a typical day:

  • Use our digital toolbox (SEO, SEM, Google Ads, marketing pages, explorers) to Improve our PDPs, which are the hub for our customers' buying decision making, measured in PDP traffic and conversions. Collaborate closely with global digital teams
  • Improve the know-how, competence, and selling skills of the commercial team for the assigned product groups via training, updates, webinars, direct support etc.
  • Extend the portfolio owners reach and impact via G2M into defined customer audiences
  • Analyse the market and find opportunities where we can "play and win".
  • Ensure smart spending of your marketing funds and resources
  • Use data to support your decisions, and compile regular reports on portfolio marketing strategy and projections to peers and superiors

What you'll need to be successful at Avantor:

  • Technical degree (Chemistry, Life Sciences, Statistics, or relevant subject) is essential to support your understanding
  • Demonstrable experience in marketing, analytics, and the use of strategic planning processes
  • Experience with marketing using digital channels is essential, experience as a Search Manager or SEO Specialist in the Life Science industry is highly desirable
  • Knowledge of Domains for research and testing products is preferred.
  • Excellent communication skills to perform in a global matrix organization
  • Strong communication skills
  • Data driven, analytical and able to compile complex reports
  • Outside the box thinker, someone who isn't afraid to take calculated risks and decisions to help with the growth of the business

What we offer:

Here at Avantor, we focus on you. Along with a competitive salary and attractive benefits and bonus scheme, we will offer you a dynamic, modern environment where you can feel at ease while gaining practical experience.

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We will use the personal information that you have submitted to us in order to consider your application for the relevant role.

Your privacy is important to us. Please click here for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.

3rd party non-solicitation policy

By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation

Keywords: Avantor, Bakersfield , Strategic Marketing Specialist, Other , Bakersfield, California

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