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MARKETING SPECIALIST

Company: Urner's
Location: Bakersfield
Posted on: November 21, 2022

Job Description:

JOB DUTIES:
EXECUTE ADVERTISING STRATEGY TO DRIVE GROWTH
GROW PAID SOCIAL CAMPAIGNS ON FACEBOOK, INSTAGRAM, TWITTER, LINKEDIN & YOUTUBE
MEASURE AND REPORT PERFORMANCE OF ALL MARKETING CAMPAIGNS, AND ACCESS AGAINST GOALS (ROI/KPI'S)
CONTINUOUSLY TEST AND OPTIMIZE CAMPAIGNS TO MAXIMIZE ROAS
OVERSEE IDEATION AND EXECUTION OF CREATIVE NEEDED FOR ACQUISITION CAMPAIGNS
INCREASE CUSTOMER ENGAGEMENT ACROSS MULTIPLE CHANNELS
GENERATE WEEKLY AND MONTHLY REPORTING
KEY RESPONSIBILITIES:
MAINTAIN MONTHLY MARKETING BUDGET
WORK WITH BUYERS AND MANUFACTURERS TO MAXIMIZE VENDOR SUPPORTED FUNDS
WORK WITH ACCOUNTING TO VERIFY COMMITMENTS MADE BY MANUFACTURERS
WEBSITE DESIGN AND IMPROVEMENTS
ASSIST WITH ECOMMERCE DEVELOPMENT AND IMPROVE ONLINE PURCHASE PROCESSES
OVERSEE SOCIAL MEDIA CONTENT; DEVELOP AND MAINTAIN STRATEGY FOR FACEBOOK, INSTAGRAM, HOUZZ AND PINTEREST
ASSIST WITH TRADITIONAL MEDIA ON WRITING TV SCIPTS AND WORKING WITH PLACEMENT AGENGIES
USE ADOBE CLOUD FOR CREATIVE/GRAPHIC DESIGN CONTENT FOR ADS AND STORE SIGNAGE




This employment opportunity is available at the organization listed at the top of this page. Your application will go directly to them and all hiring decisions will be made by their management. All inquiries should be made directly with the organization that posted this employment opportunity.

Keywords: Urner's, Bakersfield , MARKETING SPECIALIST, Other , Bakersfield, California

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