Vice President, Product Lifecycle
Company: The Walt Disney Company
Location: Santa Monica
Posted on: April 1, 2026
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Job Description:
Job Posting Title: Vice President, Product Lifecycle Req ID:
10140842 Job Description: Vice President, Lifecycle Product Title:
Vice President, Product Lifecycle Level: Executive Hiring Manager:
SVP, Commerce, Data, and Identity Location: Los Angeles (primary);
New York (secondary); Santa Monica, CA; Glendale, CA Business:
Disney Entertainment and ESPN Product & Technology Team: Marketing
Technology Job Description Technology is at the heart of Disney’s
past, present, and future. Disney Entertainment and ESPN Product &
Technology is a global organization of engineers, product
developers, designers, technologists, data scientists, and more –
all working to build and advance the technological backbone for
Disney’s media business globally. The team marries technology with
creativity to build world-class products, enhance storytelling, and
drive velocity, innovation, and scalability for our businesses. We
are Storytellers and Innovators. Creators and Builders.
Entertainers and Engineers. We work with every part of The Walt
Disney Company’s media portfolio to advance the technological
foundation and consumer media touch points serving millions of
people around the world. Here are a few reasons why we think you’d
love working here: Building the future of Disney’s media: Our
Technologists are designing and building the products and platforms
that will power our media, advertising, and distribution businesses
for years to come. Reach, Scale & Impact: More than ever, Disney’s
technology and products serve as a signature doorway for fans'
connections with the company’s brands and stories. Disney. Hulu.
ESPN. ABC. ABC News…and many more. These products and brands – and
the unmatched stories, storytellers, and events they carry – matter
to millions of people globally. Innovation: We develop and
implement groundbreaking products and techniques that shape
industry norms, and solve complex and distinctive technical
problems. Commerce, Data & Identity provides the core product
management functions for areas crucial to Disney’s media
businesses. These include initiatives and products that power
digital commerce, identity, and growth, as well as those that reach
uniquely across The Walt Disney Company enterprise, such as
messaging and privacy, among others. Additionally, it is
responsible for the data engineering, science, and products for
Disney Entertainment & ESPN, along with their interconnection with
other parts of The Walt Disney Company. Disney Entertainment & ESPN
Technology division is seeking a visionary executive to lead as
Vice President, Lifecycle Product (MarTech). This role unites
Disney’s storytelling with precision marketing at global scale,
turning brand intent into measurable growth. The VP will build a
modern, privacy-safe system that empowers every campaign with
speed, power, and reliability—elevating both creative and technical
craft. Reporting directly to the SVP, Commerce, Data, and Identity,
and dotted-line into the broader TWDC Marketing organization, this
leader will shape the future of Disney’s marketing technology,
working alongside top product, engineering, and marketing minds.
Responsibilities Define and execute the global marketing technology
strategy , focusing on audience identity, unified messaging,
creative velocity, experimentation, and performance measurement.
Lead and mentor senior MarTech leaders , overseeing teams
responsible for Disney’s Unified Messaging Platform (UMP) and
Prestream Content Promotion. Drive innovation in privacy-safe
marketing systems , ensuring compliance and trust across all
channels (email, push, in-app, SMS). Champion creative and
technical excellence , building modular creative systems and
feedback loops powered by GenAI and secure rails. Establish and
communicate clear KPIs aligned with business goals, connecting
marketing spend to outcomes through advanced measurement frameworks
(MMM, MTA, incrementality testing). Foster a culture of
experimentation and learning , deploying portfolio testing,
guardrails, and rapid feedback to optimize campaign performance.
Collaborate cross-functionally with product, engineering,
marketing, legal, finance, and executive sponsors to deliver
cohesive, impactful solutions. Promote consumer-centricity and
innovation , ensuring every campaign delivers the right promise to
the right guest at the right time. Basic Qualifications 15 years of
marketing technology leadership experience, with a track record of
driving measurable growth at scale for global consumer brands. Deep
expertise in audience identity, unified messaging platforms,
privacy compliance, and creative systems. Proven capability in
leading and scaling global MarTech teams, managing complexity
across international markets and technology platforms. Exceptional
analytical and strategic skills, with experience in
experimentation, measurement, and performance optimization.
Outstanding communication and interpersonal skills, able to
articulate vision and influence senior executives and
cross-functional partners. Demonstrated success in talent
attraction, mentorship, and development of high-performing teams.
BS/BA required. The hiring range for this position in California is
$277,500 - $372,100 per year. The base pay actually offered will
take into account internal equity and also may vary depending on
the candidate’s geographic region, job?related knowledge, skills,
and experience, among other factors. A bonus and/or long?term
incentive units may be provided as part of the compensation
package, in addition to the full range of medical, financial,
and/or other benefits, dependent on the level and position offered.
Job Posting Segment: Product Management Job Posting Primary
Business: PM - Platform Product Primary Job Posting Category:
Product Management Employment Type: Full time Primary City, State,
Region, Postal Code: Santa Monica, CA, USA Alternate City, State,
Region, Postal Code: USA - NY - 7 Hudson Square Date Posted:
2026-01-21
Keywords: The Walt Disney Company, Bakersfield , Vice President, Product Lifecycle, PR / Public Relations , Santa Monica, California
